For roofing · HVAC · plumbing · 4–15 employees
You parked the truck at six.Why are you still working at ten?
Late Shift installs the back office you never had time to build — for roofing, HVAC and plumbing shops. Proposals written, estimates followed up, invoices chased, Monday's numbers waiting on your phone — all of it done before you sit down to it.
You don't learn any software. I run it for the first sixty days, then hand your office manager the keys.
The $1,500 is credited in full against the install. Nothing to cancel if you walk.
TIMECARD — OWNER
WEEK 32 · UNPAID HOURS ONLY
Weekly total
11 HRS 10 MIN
Roughly 580 hours a year. None of it billable.
CLOCK
Recognize any of these?
There are eleven estimates from last month sitting in your inbox. Nobody has called a single one of them.
You told the Hendersons you'd have the proposal to them Thursday. It's Monday.
Your aging report has a 90-day column. You haven't opened it since April.
Your office manager quit in March. You've been the office manager since March.
None of that is a discipline problem. You're not lazy — you ran three crews today. It's that the office work only exists after the work that pays. So it waits until you're tired, and then some of it never happens at all.
The hours aren't what's expensive.
A $22,000 re-roof doesn't get lost at the bid. It gets lost on day four — when nobody followed up and the other guy did. That job is already yours. You already drove out, already climbed up, already wrote the number. It walks because of an email nobody sent at nine at night.
Don't take my word for it. Count yours.
Then do the same with your 60-day receivables, and with the maintenance agreements that quietly lapsed because nobody sent the renewal.
YOUR FOLLOW-UP GAP
Estimates that go nowhere
16 per month
Recover one in ten of them
$15,200/yr
That's arithmetic, not a forecast. Nobody recovers all of them. The point is what one in ten is worth against a $950 monthly bill.
The part nobody says out loud
You don't have a labor problem. You have a late-shift problem.
Every owner I talk to has the same fix in mind: hire somebody. So let's price that honestly.
What a part-time office admin actually costs once you count payroll tax, workers' comp and the seat.
Before she knows your pricing, your suppliers and which customers to call twice. You train her at night, on top of everything else.
And the whole thing is in her head, not written down anywhere. You start over. You've done this before.
The other route is to write the office work down once, hand it to something that runs every night whether or not anybody clocked in, and keep a human in the chair for the part that needs judgment. That's the whole idea. It isn't clever. It's just a shift that never calls in sick.
What gets installed
Five jobs come off your plate. Here's exactly what they are.
Each one gets built around your pricing, your proposal language and the way you talk to customers. Nothing generic goes out with your name on it.
Proposals from field notes
You give itA voice memo from the truck, photos, and the measurements.
You get backA finished proposal in your format and your pricing, ready to review. Four minutes instead of forty.
Estimate follow-up
You give itNothing. It watches what went out and what never got answered.
You get backDay 3, day 10 and day 30 follow-ups drafted for every open estimate. Someone clicks send. This is the one that pays for the whole thing.
Invoice chasing
You give itYour aging report, once a week.
You get backA polite letter at 30 days, a firmer one at 60, and a call list at 90 — written the way you'd write it, not the way a collections agency would.
Monday numbers
You give itAccess to the spreadsheets you already keep.
You get backJobs sold, close rate, average ticket, what's aging, what's still open — on your phone at 6am Monday, without asking anyone.
One built for your trade
You give itYour worst recurring paperwork.
You get backRoofing: supplement documentation packets. HVAC: maintenance-agreement renewals. Plumbing: permit and warranty paperwork. We pick it together during the audit.
Before you ask
Five things this is not. I'd rather you know now than at day 30.
- NOIt does not answer your phone. If you're losing calls, buy an answering service — that's a different problem and I'll tell you so.
- NOIt does not replace ServiceTitan, Jobber or Housecall Pro. It works alongside whatever you already pay for.
- NOIt is not a chatbot on your website talking to homeowners.
- NONothing reaches a customer without one of your people reading it and clicking send. Ever.
- NOIt will not turn you into a computer guy. If you never open it, that's fine — it's built for whoever runs your office.
The sequence
Four steps, about ten weeks.
Step 1 · Week 1
The Toil Audit
Ninety minutes at your shop. Every recurring task, how many hours it eats, what it's worth in dollars, and which three we fix first. You get the written report whether or not you go further.
Step 2 · Weeks 2–3
The install
I build the five workflows around your pricing, your templates and your voice. Folder setup, written SOPs, and two training sessions with whoever runs your office.
Step 3 · Weeks 4–11
I run it, not you
Sixty days where I do the weekly runs and the output just lands in your inbox. This is the part that makes it stick. Most software fails because it's handed over on day one.
Step 4 · Ongoing
You take the keys
Your office manager takes over the daily driving. I stay on for the weekly runs, the monthly report, and one new workflow every quarter. Month to month.
What it costs
No packages, no tiers, no upsell later.
Step one
$1,500
The Toil Audit
Ninety minutes plus a written report with dollar figures on every task. Credited in full if you go ahead. Yours to keep if you don't.
Step two
$6,500
The install
Five workflows built to your business, folder setup, a written SOP binder, two training sessions, and sixty days of me running it for you.
After that
$950/mo
The Care Plan
Weekly runs, the monthly numbers report, one new workflow each quarter, and me on the other end of the phone. Month to month. Cancel any time.
The software underneath runs $20 to $100 a month on a Claude plan and it's in your name, on your card. I'm not reselling it at a markup and I'm not hiding it. You're paying me for the setup and for running it, not for a license.
$950 a month is under a third of a part-time admin, and it doesn't need training, PTO, or a replacement in fourteen months. The full breakdown →
Founding crew — five shops
I need five sets of real numbers. You need a discount. Let's trade.
I'm being straight with you: this is a new offer and I don't have ten glossy case studies yet. What I have is forty-five years of building systems and a very clear picture of where your money is leaking. So the first five installs go out at half price, and the Care Plan stays locked for as long as you keep it.
What I want in return: your actual numbers at day 90, your shop's name, and twenty minutes on video. If the numbers are bad, I'd rather know that than sell it to a sixth person.
FOUNDING TERMS
5 founding spots.
Take a founding spotThe two-job guarantee
If the follow-up system doesn't recover two jobs in ninety days, you pick what happens next.
Two jobs you would otherwise have lost. Not two leads, not two conversations — two signed jobs. If we don't get there by day 90, either I keep working free until we do, or I refund the install and you keep the SOPs and the folder. Your call, not mine.
No contractThe Care Plan is month to month. Thirty days' notice, no penalty, no clawback.
You own itThe folder, the templates and the written SOPs are yours. If we part ways, I hand you the files.
Your data stays putEverything runs out of one dedicated folder we set up together. It never gets access to your whole drive.
This is for you if
- You run a roofing, HVAC, plumbing, electrical or fencing shop doing $800K to $5M.
- There are between 4 and 15 people on the payroll.
- One person handles the office, or nobody does and that person is you.
- You're near Austin for an in-person audit — or fine doing it over video from anywhere.
- You'd rather write the process down once than explain it to a new hire every year.
This is not for you if
- You're a one-man truck. The overhead won't pencil out yet — come back at three crews.
- Your problem is not enough calls coming in. Fix your lead flow first; this converts an existing pipeline, it doesn't create one.
- You want something that runs with nobody looking at it. There's always a human clicking send.
- You want a twelve-month contract and a lead guarantee. That's the last guy who burned you.
Straight answers
The questions everyone asks.
I don't have time to learn another system.
You don't learn it. For the first sixty days I run it and you just read what comes out. If it isn't earning its keep by then, you've spent about an hour of your time total.
I'm not a computer guy.
Good. Neither is the shop this was built for. Everything arrives by email. If you can read a proposal and hit send, you can use it. It's built for whoever runs your office, and that person can be you or not.
Will this sound like me, or like it came from somewhere else?
Everything goes out in your voice, built from your own past proposals and emails, and a person on your team reads it before it sends. Nothing goes out automatically. Your name doesn't get put on something you haven't seen. And yes — there's software doing the drafting; a person on your side always does the sending.
I've paid for software nobody ended up using.
That's exactly why I run it for sixty days before handing it over. Adoption is the whole game. If your office isn't using it at day 60, don't start the Care Plan — I'd rather you didn't.
Is my customer data safe?
We set up one dedicated folder and that's the only thing it can see. Not your whole drive, not your QuickBooks file. I'll walk you through exactly what's in it before we turn anything on.
I already use ServiceTitan, Jobber or Housecall Pro.
Keep it. Late Shift handles the work that falls in the gaps those tools leave — the writing, the chasing, the summarizing. It reads the exports you already generate and works alongside whatever you pay for.
Who you'd be working with
Bill Eisenhauer. Austin, Texas.
I've been building software for forty-five years, most recently running engineering teams at Stitch Fix and ezCater — companies whose whole business was making a lot of small repetitive operations run without a human touching each one.
I'm not an AI guy who went looking for contractors to sell to. I build systems, I hold a Texas real estate license, and I've spent enough time around trades shops to know that the money isn't lost on the roof. It's lost at the kitchen table at nine at night, when the follow-up doesn't get sent. More about me →
Book the Toil Audit.
Ninety minutes at your shop. I put a dollar figure on every piece of paperwork you're carrying, and you leave with a written report whether or not you ever hire me. $1,500, credited in full against the install.
Book the Toil Auditbill@lateshift.work · Austin, Texas · Usually replies same day